In an era where patience has diminished drastically, customers expect immediate results during their shopping experience, whether it’s product availability online or overnight shipping, so they can receive what they want as soon as possible. Customer service should be no different, which is why many small business owners are turning to artificial intelligence for assistance. Below are some examples of how.
Creating Immediate Customer Interactions with Virtual Assistants
As a small business owner, you have limited employees who can answer customer concerns and queries, making it difficult to keep up and provide optimal customer satisfaction. That means buyers and prospects with little patience must wait before speaking to a live agent, spelling trouble for you.
For instance, if a potential consumer asks about a product’s color options in a chat while scouring similar options on your competitors’ sites, they may likely do business with the first person to respond. So, if you’re closed for the evening or weekend, you may lose out on a sale.
AI-powered chatbots remedy this by using the information you’ve provided on other pages to answer customer questions and solve simple issues. For instance, they may use your FAQs and product pages to accumulate details, repeating them to customers. Like these chatbots, voice assistants use natural language processing to handle repetitive tasks like placing orders and returns, freeing up live agents.
Providing Personalized Recommendations to Further Sales
Every customer has a unique taste that draws them to certain products and styles. Artificial intelligence observes customer trends by analyzing their purchasing and browsing histories for real-time personalization. The AI recommends similar products that the customer is more likely to show interest in, which helps them find what they’re looking for and encourages them to buy more.
However, AI technology goes beyond recommending other products at the bottom of your company’s product pages. It uses instant messaging and emails to remind potential customers of products they are passively looking at or abandoned in their carts, sometimes offering further incentives and discounts. It may even personalize social media and search engine ads to display your preferred items.
Analyzing Customer Sentiments for Company Improvements
AI technology does a lot more than send out personalized messages since it also reviews and analyzes those sent from customers. Whether a customer has made a purchase and is leaving a review or commenting somewhere about their level of customer satisfaction and the company’s capabilities, AI technology gathers the information, giving the company owner an overview of a product or service’s success rate.
It also highlights common benefits consumers note about the company and any weak spots that need improvement. Artificial intelligence looks at ratings and key phrases.
AI technology acts as extra employees, providing more hands on deck that any business owner can benefit from at a cost-effective price. Learn more about how it can help with predictive analytics, and consider it for your business today!
