Gone are the days when people manually typed queries into online search engines. These days, people use voice searches to request information, services, and more from computers, smart TVs, tablets, and smartphones.
Thanks to this technological advancement, business owners can use voice search optimization to connect with consumers. According to Statistica, more than three billion people enjoy the convenience of using voice assistants. Google reports that about 20% of Google App searches are vocal instead of typed.
Learning how to optimize your content for voice searches can help you connect with new audiences. Here’s what you should know about voice search optimization and how to use it to enhance your business’s online presence.
What Is Voice Search Optimization?
Voice search optimization is an often-overlooked tactic that helps increase online rankings for voice search results. It involves adapting your online content, such as your business website, Google My Business profile, and other platforms, to trigger online responses for voice search users who prefer not to type on a keyboard. Siri and Alexa are examples of voice assistants.
By optimizing your website to accommodate voice search, you ensure that your business information and services appear on voice queries. It gives your enterprise a stronger online presence since it targets those who consume online information differently.
Can You Optimize Your Business’s Website for Voice Queries?
Consider these tips for using voice search optimization to widen your consumer reach online.
1. Pinpoint Parts of Your Website for Voice Search Optimization
The first step in optimizing content for voice searches is understanding your target customer’s needs and search patterns. This information lets you know where to focus your voice search optimization efforts. For example, you might want to optimize your location or menu if you run a restaurant.
2. Incorporate Long Keywords
When people type queries, the keywords tend to be short. The opposite is true for voice queries. Long-tail keywords follow more natural speech patterns, so it makes sense to incorporate longer terms in your SEO strategy to capture voice queries.
3. Focus on Conversational Speech
Your website’s language should feel natural and conversational to help it appear on voice search results. People are most likely to speak to voice assistants as they would speak to real people, so keep your content at an eighth-grade reading level and be concise.
4. Optimize Content for Mobile Devices
Most people conduct voice searches on their smartphones. This method is fast and convenient.
Therefore, you should optimize your content for mobile devices. Develop a mobile-responsive site with a user-friendly layout and fast load time.
Use Voice Queries To Put Your Business in Front of Target Audiences
Even though more people type queries online than those who use voice searches, it still pays to incorporate voice search optimization in your business’s online content. The tactic will strengthen your online presence, boost your rankings for voice queries, and help you reach new target audiences in your service area.
